Customer ROI - Understanding how much profit a customer is giving to the company can help a company develop programs that optimize the programs that are working and re-evaluate the programs that are not.  Understanding the ROI on a customer segment level helps a company mimic the programs that are working for the company and develop more programs that are similar or produce similar results.

Product ROI - Just as the customer ROI can help determine who to market to, when and how many times, the product ROI can help determine which products are making the company money and which are not.  By determining what the customer is buying and buying at a profit, your company will be in a position to provide the customer what he or she wants, increasing sales and ultimately ROI.

Customer Snapshot - The number of customers a business has is the strength of any business.  More Customers = More Sales.  This can help guage the strength of your file, help plan for the future and determine opportunities and weaknesses on different customer segments.

Loyalty Programs - What drives a customer to purchase again?  How do you show your customers that you value them?  Developing Loyalty programs can increase customer spending and ultimately increase profitability for the company.  In addition, it is essential to understand how the program is being used.  Developing a program is not always enough, understanding how many customers use the program and how much it costs to maintain is the next step in developing Loyalty Programs that produce results.

Program Management - Pulling the right people and resources together is crucial to a smooth marketing campaign.  An understanding of the entire process can cut down on unnecessary costs and increase revenues.  After 12 years of managing marketing programs both online and offline, the list of contacts I have developed is diverse and can cover any marketing program.